Lindsay Mauss — NotesStrategic communications professional turning organizational stories into connection. Portfolio, writing samples, and notes on mission-driven comms.https://lindsaymauss.com/en-usComments are harder than likes, which is why they're worth chasinghttps://lindsaymauss.com/blog/comments-are-harder-than-likes/https://lindsaymauss.com/blog/comments-are-harder-than-likes/How three unglamorous changes took a campus sustainability program's comment volume up 292% — and why engagement metrics are an editing tool, not a scoreboard.Wed, 22 Jul 2026 00:00:00 GMTSocial MediaMeasurementWhat I learned writing an organization's first communications planhttps://lindsaymauss.com/blog/writing-the-first-communications-plan/https://lindsaymauss.com/blog/writing-the-first-communications-plan/A strategy document is only worth writing if it changes what happens on a Tuesday. Here's what made the difference between a plan that got used and one that would have been filed.Thu, 18 Jun 2026 00:00:00 GMTStrategyNonprofit