Open to new roles · Phoenix, Arizona
I’m a strategic communications professional working at the intersection of storytelling and strategy. I wrote Tempe Community Action Agency’s first communications plan — and then built the newsletter, the campaigns, and the community programs that run on it.
0%
Lift in social comments
NAU Green Fund, through original graphics and interactive campaigns
0%
Lift in engagement
NAU Green Fund, across a full academic year of programming
0
GPA, B.S. Strategic Communication
Northern Arizona University, dual emphasis in PR and advertising
What I do
Strategic communications for organizations whose work deserves to be understood — nonprofits, higher education, and mission-driven teams.
01
Priorities, audiences, channels, and a calendar that turns all of it into a weekly operating rhythm — plus the measurement to know whether it worked.
02
Feature stories, donor newsletters, press releases, and web copy. Written for the reader, edited until it earns its length.
03
Programs designed so other people can run them: registration flows, promo kits, and messaging that supports an organizer from first interest to follow-up.
04
Social graphics, print collateral, and visual direction with strong hierarchy and one unmissable call to action per piece.
Selected work
Each of these started as a gap in a calendar and ended as something the organization still uses.
Tempe Community Action Agency
Turning scattered, reactive messaging into an intentional framework the whole organization could work from.
First
strategic comms plan in the org's history
Tempe Community Action Agency
Turning scattered goodwill into a repeatable system — with the tools, pages, and messaging to support every organizer.
End-to-end
from first interest to final drop-off
Tempe Community Action Agency
A monthly publication built on themes, real stories, and the analytics to keep making it better.
Monthly
themed issues, written and shipped end to end
NAU Green Fund · TCAA · NAU CHER
Original graphics, targeted captions, and interactive campaigns for a campus sustainability program.
+292%
increase in comments, NAU Green Fund
Notes
Occasional writing on communications strategy, measurement, and making mission-driven work legible.
How three unglamorous changes took a campus sustainability program's comment volume up 292% — and why engagement metrics are an editing tool, not a scoreboard.
A strategy document is only worth writing if it changes what happens on a Tuesday. Here's what made the difference between a plan that got used and one that would have been filed.
Currently open to new roles